If there is one word that defines Emaar, it is community. As a company, we are dedicated to our primary goal – to create integrated lifestyle communities and serve as a strategic partner in the socioeconomic growth of Egypt. While the nation has faced social and political challenges, the economic potential of the country is based on strong fundamentals. A promising investment destination, Egypt’s growth goals are a perfect fit to Emaar’s vision of becoming the premier lifestyle provider in the country.
At Emaar MISR, we understand that to grow as an organisation we must ensure that the community we serve in also grows and prospers with us. Emaar MISR focus, therefore, is not merely on brick-and-mortar developments, but in creating high-growth lifestyle environments that create new jobs and support ancillary industries.
b is diverse, and all our projects seek to create a new way of life for the residents of our communities while also providing a welcoming environment for visitors. In every aspect of our lifestyle development approach, people are at the core, and we work closely with local partners thus creating new jobs locally. Our developments also strengthen the tourism sector – an added contribution towards building one of the key pillars of the Egyptian economy. All these underline our identity as a responsible developer.
three key developments in Egypt today demonstrate our commitment to the comprehensive growth of the country. Uptown Cairo, our pioneering mixed-use community, features an array of amenities tailored for the convenience of the residents. Its components include Emaar Square, a vibrant town centre complete with shopping areas, healthcare facilities, offices, schools and places of worship. Adding to the lifestyle choice are golf courses, hotels and restaurants. Marassi, on the North Coast at Sidi Abdel Rahman, another key Emaar project, will ha`ve some 3,000 hotels rooms. Much like Uptown Cairo, it will have world-class infrastructure and luxury amenities such as a spectacular marina, exclusive clubs, gourmet restaurants and other lifestyle choices. Our third project, Mivida has over 5,000 homes representing a new way of community living in New Cairo. For the convenience of residents, Mivida will have private clubs, restaurants, schools, healthcare centres, shopping malls and places of worship, reflecting Emaar’s proven integrated development approach.
Emaar is also undertaking new prestigious developments such as the new integrated lifestyle project envisaged on the Cairo-Alexandria Desert Road. Emaar aspires to strengthen business and commerce on this important highway by developing upscale homes, business clusters, hotels and a shopping mall. Committed to the Egyptian market, Emaar will focus on delivering world-class projects that fulfil the lifestyle aspirations of the people, while contributing to overall economic growth.
Emaar strives to become Egypt’s most valuable and innovative property developer that delivers world-class products and services and creates enormous value for its homeowners, shareholders and the economy. To this end, Emaar seeks to:
- Develop the most lucrative land-bank across the country, based on location and value.
• Provide sustainable value (product delivery, customer loyalty and customer services).
• Recruit and develop high-calibre, ambitious, goal-oriented and innovative team members.